Patient Centric Sales

Purpose and Duration

Sales models have multiple benefits across the stakeholder network. They’re not supposed to provide a rigid script or replace individuality and flexibility. Instead, they allow consistency and structure to align customer, company, and marketing needs.

Duration:

2-3 days (flexible options available)
Optional (recommended) 1 day marketing and management team alignment session.

What does the program cover?

Alignment of marketing strategies with a core patient profile that resonates with the customer and business need.
Introduction and application of a memorable, effective sales framework
Objection handling
Call planning (templates and processes)
Practical applications and scenarios
A coaching template for managers to ensure ongoing support and integration

Benefits and Application

Effective application of a well designed sales model provides;

Customer Benefits:

A focus on customer needs, increasing value
Adds clarity, minimising stress and increasing receptivity

Sales Team Benefits:

Maximise the impact of limited customer contact
Supports progression along the sales continuum
Provides structure to ensure delivery of key strategy
Promotes behavioural change, and increases sales results

Sales Manager Benefits:

Provides a clear framework to diagnose, coach, and improve team performance
Ensures consistent delivery and sharing of best practice
Supports team development, confidence, and competency

Marketing Benefits:

Consistent delivery of strategy and key messaging
The ability to assess the effectiveness of marketing strategies